About us

H.AND was founded in 2025 by three young dreamers in Utrecht, the Netherlands. Our vision was simple: create a community where eco-conscious consumers can discover sustainable products, while also giving sustainable brands the exposure and support they deserve.

We believe fashion and responsibility can go hand in hand. For young people who care about both style and the environment, we want to make it possible to express yourself through beautiful clothing — without the guilt of contributing to pollution.

H.AND stands for Have A Nice Day. To us, it’s more than just a kind wish for our customers. It also reflects our hope that by embracing sustainable choices today, we can all continue to enjoy many beautiful days on this earth tomorrow.

Our ultimate goal is to build an inclusive community — one that welcomes not only those already committed to a sustainable lifestyle, but also everyday people who simply want to make better choices. Because sustainability shouldn’t feel like a burden; it should feel like a natural part of life.

So, we’ll leave you with one question: Would you like to be part of it?🌱🌍